Special treatment is given to some prominent and valuable users of Twitter who are no longer bothered by advertisements.
Twitter supports favoritism on its platform when it comes to social advertising. Many of the ‘valuable’ users of the micro blogging platform admitted not seeing an ad on their accounts. Some users claim to have not seen a single ad while others say the amount has gone down very low in term of the advertisements they had seen.
Twitter Incorporation is now ad-free for special users. Many of them are prominent individuals including politicians and celebrities. The reason for this favoritism by the social media platform is to keep these high profile users entertained and stay on the platform rather than nagged by unnecessary advertisements.
The social media advertising company recently lost many of its senior executives, who are now joining other businesses in the industry. It even changed some of its policies and advertisements shown to the users. At the CES of this year, the company showed a new way of making and showing ads by gathering a collection of tweets from the platform, and branding them after attaining users’ permission, considering it a new and more realistic way of advertising.
The social media network, on the other hand, denied to admit not showing ads if users are high profile and has power but releases the amount of advertisements shown based on tweets they generate. People do not know yet as to what the truth is at this point, however many high profile users did report that they had not seen any ads in long time.
The VIP Twitter users’ feeds can be seen having tweets of followed users and nothing else. The company had been testing the ides of an ad free platform for the special users in September. It seems it is now implementing this idea, which came in to being when Jack Dorsey was made the CEO of the business he co-founded, once again.
Mr. Dorsey has been reportedly making changes and attempting to attract users to help the business to be successful since he has been re hired. Unluckily for him, that has not been going well so far.
The change of the way the micro blogging organization is showing ads now is a bit unusual because it damages the profit it generates, and it is known to generate a huge amount of money from ads. The business is trying to provide a better experience to high profile users so that they start using the platform more, which in return will attract their fans to the social media platform. The idea is a bit farfetched but is definitely not unachievable.
