On Tuesday, Morgan Technology organized a Media and Telecom Conference. In that conference Chief Financial Officer of Twitter Inc. Anthony Noto talked about the sharp progress of the company to obtain the best results from its upcoming features.
Mr. Noto while talking about the latest developments said that what we had been witnessing was “Slight enhancement, but nowhere near what the opportunity is in front of us." The company has certain to improve its features for its users, and to attract additional users. In the last quarter Twitter’s active monthly users grew by only 4 million less than that of analyst’s estimation.
Mr. Noto defined a feature of newspaper theme, which is based on a difficult platform but same as “While You Were Away”, a feature introduced earlier last year which placed some tweets on a user profile if they use Twitter after some time.
Because of increasing popularity of Twitter, from January the feature time limit has been abridged to 12 hours, which now put almost three tweets depending on the person’s interests and latest activities on twitter stock page. Mr. Noto said they are trying to abridge the time gap even more, and to increase the system intellect with the intentions of elevating the feature.
Mr. Noto said, “It’s all about teaching people why they should use Twitter, but in a very telegraphic way.”
This new feature will be a more comprehensive edition of the previous idea of While You Were Away. This newspaper theme feature will assist users having urgency to see their notification on their account regularly. Talking about the practicality of the idea, it would be a time saving feature as user does not have to undergo thousands of tweets to get inside knowledge of the topic.
Earlier this week, Twitter page also declared that its videos will be entrenched in the website with an additional feature of editing and uploading.
Mr. Noto further said that Twitter had witnessed a “nice increase” in video feature numbers and also an increase in direct messages and private chat messages has been observed since December. The users have also cheered the While You Were Away feature.
Apart from the company’s continuous efforts to attract more users, it is trying to make the website user friendly to unknown audience and to new users who find it difficult to understand the website.
Lately, Twitter has started timelines, which allow fresh users to get feeds depending on their interest, gathered from user’s phone and applications. Therefore, making it easy for new users to search stuff based on their interest.
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