Wednesday, 17 December 2014

Instagram overtakes Twitter



Twitter is known as one of the most used social media networking platform in recent times which is mainly used for networking and making connections. The company has over more than 250 million active users currently and it has expanded its global footprints to every region of the world. Moreover, Twitter is thepopular platform when it comes to celebrities and athletes who are most active on any social media networking platform. However, recent news has spread wildly that Instagram has overtaken Twitter in terms of users.
Instagram has hit a major milestone in the company’s history where it overtakes one of the most used social media platform Twitter in terms of users. The company now has more than 300 million monthly active users, sharing more than 70 million photos every day, and an average of 2.5 billion daily likes on different pictures and videos. Hitting such milestone is meaningful for company for many ways.
Hitting the 300 million users mark shows an impressive growth as the number of new monthly active users has totaled more than 100 million since the start of March. Facebook bought Instagram back in 2012 for $1 billion. Hitting the 300 million users mark makes Instagram bigger than Twitter. Twitter has 284 million monthly active users, and a market capitalization of around $23 billion.
CNBC believes that almost 70 percent of its users are based outside the United States who are accountable for the sharing of more than 30 billion photos. Kevin Systrom who is the CEO of Instagram says that “We're seeing a lot of people coming in the fashion world, a lot of people coming in, in the youthful teen’s world, and a lot of people internationally as well.” When he was asked whether the company can go bigger and better maintaining the same performance, he replied this will be a big challenge for him and the company going forward.
This was not the only news that the company had to break, the company also announced to put certified or verified badges on the official accounts of celebrities and athletes and other famous persons in order to avoid spam on your timelines.

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