Burger King Inc. (NYSE:BKW) has announced the launch of its chicken fries across restaurants in Canada, where the company has set up its new headquarters, thanks to its merger with Ontario-based Canadian coffee maker, Tim Hortons.
This comes after a successful prelaunch in the US market and being supported by a national campaign, which shows a budding affair between the Miami, Florida-based burger chain’s iconic chicken fries and other sumptuous chicken items. The campaign has been launched on Twitter and Facebook for the last couple of weeks.
Chicken Fries are made up of a white chicken meat, which is coated with light crispy bread seasoning with healthy recipes of spices and herbs. They are then packed and shaped like ordinary French Fries, and are complimented with one of Burger King’s delicious dipping sauce. The Chicken Fires are available for only a limited period in selective Burger King Restaurants in Canada, at a price of $3.49.
In addition, the fast food chain is also set to roll out its most sought after BBQ collection, also for a limited period across Canada, and will feature the return of summer time favorite of BBQ Bacon WHOPPER® and will introduce the new BBQ Bacon TENDERCRISP® Chicken Sandwich.
Meanwhile, Tim Hortons, which is owned by the Burger King, has closed its US head office in Columbus, Ohio, as the company starts to gear up to push its chain store operations down south of the border. No details were provided about the job cuts, except that they may be shifted to its headquarters in Canada, though it did not rule out the possibility of fielding an extensive operations team to give support to US expansion.
Spokesperson, Patrick McGrade,said that the decision to close down the head office is to that growth in the US market is driven from the newly built Tim Hortons Global Restaurant Support Centre based in Oakville, Ontario, to avoid duplication and overlapping in the company’s operations and to improve coordination.
3G Capital, which assisted the process of merger between Burger King and Tim Hortons, has helped the two companies adjust to the working in two different environments in the US and Canadian markets, by helping to streamline operation by cutting around 5% of jobs from both companies and also the decision to close down and shift the office to the new headquarters in Canada.
Burger King’s stock price ended the day at $41.47, a gargantuan boost of more than 17% from the previous day.
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