Twitter Inc. is miles behind Facebook in terms of users, revenues, and advertisers. The company is working to catch up or become better to be the market leader eventually. According to Market Watch, “Twitter Inc. is investing more resources in a visually-appealing e-commerce strategy it hopes will entice consumers to ditch the digital middleman and buy things directly off its platform.”
Facebook has previously launched a few features that would give a touch of e-commerce business to its platform by adding buy, sell, and payments tool on groups and messenger. The microblogging social media network giant announced on Friday that it is testing product and a few collection pages that can be easily accessed from the main news feeds when a user scrolls his timeline. These collection or product pages will be live separately.
According to sources, all of the dedicated product pages will focus on a particular product, for instance a book, apparel, or a pair of sneakers. It will be listing highly sought details that will include price, product description, and more details from the retail website.
The company will also give an option to its users to buy a certain listed product right on Twitter. The micro blogging platform will also ‘host tweets from the general tweeting population as a source of user reviews.’
Market Watch reported, “The collection pages would be separate to that, gathering top products handpicked by celebrities and brands, and aligned in an almost Pinterest-like photo format. While the collection pages might not initially offer an option to buy like the product pages, Twitter said it will test increased functionality in the coming months.”
According to the website, it is believed that microblogging giant is preparing a product, which will be the combination of Amazon and Pinterest. The company is all set to create an immersive experience for online shoppers and give them a good online marketplace in the coming time. It is said that it is currently testing the buy button feature since September.
With the rising trend of e-commerce and online shopping, Facebook previously announced on many occasions that it would try to change its groups for people to do business there. Thus, it introduced buy and sell button on groups along with a recently launched payment feature on its messenger.
Now Twitter is said to be following the footsteps of Facebook and compete against it in this sector as well. The social giant should understand the level of struggle required to achieve this task.
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