Twitter Investment In SoundCloud

The American social network operator has invested millions of dollar in SoundCloud for reviving itself..

Twitter has made a big investment of $70 million in well-known music streaming service provider SoundCloud. This initiative will let the American social networking service provider a growth with more than 300 million users. CEO of Twitter Jack Dorsey has confirmed that now his organization owns a stake in the company.

He stated “Earlier this year we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators, they've been great partners of ours over the years and their community-supported approach mirrors ours in many ways.”

As per reports by Recode, Jack Dorsey would not comment on the particulars of the investment. The decade old Twitter is suffering from increasing competition and hindered user growth for quite some time. A sequential decrease in its monthly active user base caused a sharp decrease for Twitter stock as the social platform operator disclosed its last quarter results in recent times.

For the final quarter, excluding only SMS followers, the micro-blogging website reported a monthly active user base of 305 million compared to 307million in the third quarter. As several leading executives have left the organization in recent times, the company is being overhauled to a major extent under the leadership of Jack. He has pointed out that the organization’s agreement with the National Football League (NFL) for streaming 10 games in the fall of this year will let his organization get more traffic.

After the acquisition of LinkedIn by Microsoft Corporation for a price of $26.2 billion, LinkedIn was quite highlighted by the media recently, the shares of Twitter increased by over 80% in trading done by early-morning. Media has reported that, Microsoft- LinkedIn takeover in the enterprise social networking industry has rekindled expectation for Twitter which is troubled by a stalled growth in users. If the shares of Twitter continue to stay up for an adequate period of time, then that will clearly indicate investors’ interest in seeing it under the control of someone else.

Rumors have it that the American search engine operator Google is leading the competition to purchase Twitter. Another significant global media company Comcast Corporation might also contest the race, the report stated. In other news, as per reports by the Telegraph, Twitter has started to let its users re-share tweets, which already have been found in the timelines of followers. Thankfully, a user can just retweet him or her once, preventing him or her to clog up timelines by retweeting repeatedly the same message. The update makes it also easier for any Twitter user to quote-tweet him or herself, which permits him or her to tweet with any other tweet embedded in it.

CFO Twitter talks about new features

On Tuesday, Morgan Technology organized a Media and Telecom Conference. In that conference Chief Financial Officer of Twitter Inc. Anthony Noto talked about the sharp progress of the company to obtain the best results from its upcoming features.

Mr. Noto while talking about the latest developments said that what we had been witnessing was “Slight enhancement, but nowhere near what the opportunity is in front of us." The company has certain to improve its features for its users, and to attract additional users. In the last quarter Twitter’s active monthly users grew by only 4 million less than that of analyst’s estimation.

Mr. Noto defined a feature of newspaper theme, which is based on a difficult platform but same as “While You Were Away”, a feature introduced earlier last year which placed some tweets on a user profile if they use Twitter after some time.

Because of increasing popularity of Twitter, from January the feature time limit has been abridged to 12 hours, which now put almost three tweets depending on the person’s interests and latest activities on twitter stock page. Mr. Noto said they are trying to abridge the time gap even more, and to increase the system intellect with the intentions of elevating the feature.

Mr. Noto said, “It’s all about teaching people why they should use Twitter, but in a very telegraphic way.”

This new feature will be a more comprehensive edition of the previous idea of While You Were Away. This newspaper theme feature will assist users having urgency to see their notification on their account regularly. Talking about the practicality of the idea, it would be a time saving feature as user does not have to undergo thousands of tweets to get inside knowledge of the topic.

Earlier this week, Twitter page also declared that its videos will be entrenched in the website with an additional feature of editing and uploading.

Mr. Noto further said that Twitter had witnessed a “nice increase” in video feature numbers and also an increase in direct messages and private chat messages has been observed since December. The users have also cheered the While You Were Away feature.

Apart from the company’s continuous efforts to attract more users, it is trying to make the website user friendly to unknown audience and to new users who find it difficult to understand the website.

Lately, Twitter has started timelines, which allow fresh users to get feeds depending on their interest, gathered from user’s phone and applications. Therefore, making it easy for new users to search stuff based on their interest.