As reported in news, the relationship between two giant companies Google Inc. and WalMart stores has come to an end after the internet search company asked for the pricing and inventory data from the retail giant.
According to Wall Street Journal, WalMart was not comfortable with sharing information related to prices. Real strategy president of new builder firm said, the relation between both the companies is surfacing by the day. The disagreement between the companies is due to platform leverage struggle going on in retail. He further said, "Retailers not anymore sell products only, they are rapidly growing into technology platforms. That means that their reliance on, and relationships with, other technology platforms will continually evolve."
Walmart spokesperson said that we never talk about our discussion with suppliers. We do have versatile connection with Google Inc.
The search engine giant utilizes its Ads of inventory in order to create local stores and inventory reachable to online shopping. Google launched its service in the year 2013. To be a part of the service it asks the company's about its inventory and pricing data, however definite inventory information is not required.
As mentioned on company's website, the advertiser is required to send store data of a particular product, also daily update of price and inventory data.
The retail giant joined to avail online services last summer, and ended the link after a short period of time. Earlier last month, representatives from both the companies met to solve the issue. However, the news came put that Wal-Mart is planning to launch its own parallel service and have decided not to pay any one else for this.
WalMart has incurred billions lately to expand its online business. The retailer is extending its online contributions to almost 10 million goods and structuring its fulfillment network as an element of the investment. The company has also allocated cash for e-commerce, mobile app and website. At the time of Christmas, a feature was added to download the store map, which will help them to locate the products. The Sam Walton based company is using its online power to attract customers.
Chief Executive Officer of WalMart, Neil Ashe said on a conference call last month, "We've talked about the importance of investing in talent and the fact that we are building a technology company inside the world's largest retailer. In the past year, we have been able to build up our team to the critical mass needed to be that technology company."
Spieckerman said, as the connection between retail industry and tech is getting distorted day by day, it is not unusual that partnership between giant companies like Google and Wal-Mart gets weaken in short time period.
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