Social media networking platforms are on the rise in today's era. Either there is a new entry in the market or the existing ones over takes other companies. Facebook is one of the most used social media networking platform which is widely used all across the globe. However, Facebook has the same fame and platform which Yahoo! once had. Yahoo! was but it lost everything as it continued its journey in the modern era. At its prime, Yahoo! had a market capitalization of over $128 billion but it failed to sustain its market position and the company's market capitalization now is only $10 billion or below.
According to him, Facebook earns revenue the same way Yahoo! did. Their major chunk of revenues come from the advertising companies that bought TV and magazine ads. According to Business Insider, "They [advertisement companies] were paying inordinate sums to become Yahoo's official partners in various sectors, from greeting cards to pet stores to travel."
It is believed that Yahoo! as well as Facebook is spending money on such ads from investments made by venture capitalist. However, it was a matter of time when the craze for venture capital funding as it ended quite abruptly.
Maybe that is the reason why the CEO of Snapchat predicts that the future of Facebook might not be as good as everyone believes!
Also hackers have only one thing on their mind these days which is the vulnerability of Facebook's source code. This is an imminent threat to the integrity of the social media platform of the company. The engineers at Facebook, made a massive blunder by dumping data in Pastebin which contains information of Facebook's digital world. Previously as well the company had paved way for external sources to make its way to the source code of Facebook.
It does not require much effort to make your way to the source code of the company as various bits and pieces of information regarding it are available on Pastebin. If these pieces of data are compiled in a more efficient manner then one can easily hack the company's source code. Not only can one find names, various commands but also valuable information is scattered haphazard manner on this platform. This information on its own does not pose a threat on this stage but in extreme cases this data can completely rupture the social media site.
The company has established a very strong firewall system but if anybody succeeds to seep in Facebook's servers then the repercussions can be quite extreme. This also raises another question, as data is an extremely precious commodity then why Facebook has not sanitized it efficiently or does not have a strong authentication system.
All this poses a threat on long term basis and Facebook needs to act before its too late.
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