Facebook fate lies in modifying searches on its platform.
Mr. Tom Stocky is anxious to tell the world about the things people things. He wants to acknowledge the masses about the global trends and happenings. This seems like the agenda of Twitter Inc. however, this is not case. Mr. Stocky is an employee at Facebook Inc. who wants to deal with a problem that has caused the tech giant to struggle since a long time. Yes, you guessed it right; its searches.
According to an estimate almost 1.5 billion searches are governed on the social media platform, each day. However, in most cases, these searches are to find people. This is the type of search an individual might conduct when they meet a stranger at a bar. The previous year, the company enabled the users to make searches for all public posts on the platform- this spanned beyond the stuff posted by pages or friends. The function was developed under the leadership of Stocky which makes use of an algorithm that allow it to refine and rank thousands of post by the users.
Mr. Stocky stated, “What we really tried to do was make Facebook a place where you could tap into the global conversation of what was happening in the world.” this seems similar to the phrase stated by executives at Twitter since a fairly long time. However, he further explained the goal of the company by adding, "We really want to basically make Facebook the best place to find what people are saying about something right now."
A search tool which is productive on Facebook can change the fate of the social media platform. The masses will rush to modify their privacy settings once they deduce that their posts are visible by the masses. On the other hand, some might just start to roll out posts for the masses and garner the limelight. This is similar to the mechanism of Twitter which works in real time. This is not it, but Google might just be the next sufferer since it can sabotage its online ad business.
An analyst at Axiom Capital Management, Mr. Victor Anthony stated, if the search mechanism of Fcaebook gains traction, then Google is actually in hot water. He further added, "If they get it right and they're able to monetize against searches, it's extremely lucrative for Facebook—billions in revenue."
However, this is not as easy as it may seem since there is a lot that needs to be done before the tech giant can reach that point.
Back in 2004, search was the first thing which was featured on the social media platform when it was designed by Chief Executive Officer, Mr. Mark Zuckerberg during his educational stay at Harvard. The first few users could make a profile and search their friends to increase their network. Over the passage of time, the company has added various features to the search bar located at the top of the page but in most cases it has languished.
"When people actually associate Facebook with answering the questions they have, that's when we'll be successful,” explained Stocky.
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