Facebook Messenger might feature advertisements in Q2FY16.
A document which was leaked belonging to Facebook Inc. which was sent to some of the big advertisement giant reveals that the company has plans to come up with ads in Messenger during the second quarter of the fiscal year of 2016.
The document which has been obtained by TechCrunch was kept confidential to keep its sources safe claims that the businesses will now be able to send their advertisements in the form of messages to those who initially contacted the company via messages. To gear up for the service, the social media giant is recommending all the businesses to start chat threads with their clients so that they can send targeted ads once the service is officially launched.
According to the document, the company has also launched a URL that will open a thread instantly with a business. The tech giant has authorized the existence of a URL short link which clearly indicates that the leaked document is credible.
When it comes to the advertisements on Messenger, Facebook acknowledged TechCrunch, “We don’t comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.” This message clearly indicates that Facebook users need not be worried since they are coming up with ads but these ads will not in any way be annoying or nagging.
Messenger has become one of the fastest evolving and most renowned services by the company with 800 million individuals on board each month. However, this is the first time; FB has decided to monetize this platform.
The good thing is that the company will not allow the brands to send the ads via messages to just everyone on the basis of likes on the Page. Thus, all those who have communicated with a business voluntarily will be sent the ad. So this will minimize the chances of spam and will not be annoying. As of now, all the messages that come are from friends so the company will try is best to save the high signal to nose ratio with certain restriction while advertising.
This news which has surfaced is a contradiction to what Mr. Zuckerberg initially said to satisfy users on WhatsApp which was acquired in FY14. During an analyst call, “I don’t personally think ads are the right way to monetize messaging.” Other than that the CEO of WhatsApp, Mr. Jan Koum highlighted through a blog post back in 2012 that, “Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought,” along with that it is a mere waste of engineering resources.
Hence in a nutshell, Facebook is coming up with another intriguing feature for advertisers that will result in targeted ads that can eventually bolster revenues for them. The idea is appealing however, the company needs to make sure that advertisers don’t spam consumer inboxes.
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