Facebook Canvas can be a blessing in disguise for advertisers.
Facebook Inc., recently came up with a new advertisement format for its social media network. The advertisers will not get the liberty to showcase full screen immersive ads on the platform that will add a new dimension to the media experience of users. An event was held at New York recently where the company came up with Canvas- a mobile ad product which will be intriguing and interactive as committed earlier in September.
The company’s new advertisement feature can be accessed by all marketers. This is quite similar to what the social media giant did when it launched Instant Articles to all publication houses across the globe along with big industry tycoons. Many analysts are also calling Canvas as Instant Ads as it seems to be a complement to the new service with a similar idea. Both he services are designed to come up with rich media content so that consumers are more inclined to go through and experience advertisements.
Canvas is a great platform that gives a lot of power to advertisers allowing them to come up with immersive ads. These ads can thus surface to the desired audience without the need to exit the social media app. The recent format enables the advertisers to link small ads present on the News Feed to a broader Canvas. Once this ad is clicked then a full screen version of the ad is launched having rich media content.
The user base of FB is massive with 1.55 billion individuals associated to the platform. This gives the advertisers a mass audience to select from. This is the biggest possible audience one can approach over the Internet.
Canvas will monetize via the increase in mobile consumption all over the globe. As per the company during the December trimester, around 80% of the company’s ad revenues were governed via mobile platforms. The sites on mobile phones have grown tremendously in contrast to their size in 2011. More content is being added to the platform regularly. The only issue which users might encounter is the increase in load time. users will have to wait an extra five to ten seconds for the ad to load. Sadly, consumers these days require everything fast paced thus the waiting time can be a problem.
Other than that, the rich immersive media experience being offered by Canvas will take more time to load. This can cause problems for the advertiser. Facebook wants to give those advertisers a platform that is not highly equipped with technology. With the technology by Facebook, the experience will be smooth on mobile; this will act as an opportunity to establish the endpoints of an advertisement inside an app. These will surface to the masses in a short span of time with the interaction getting maximized.
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